Clibit
Someone has had a go at defining modern IPA styles, in an article commissioned by Marble Brewery. Ron P has taken umbrage on Twitter on % ABV grounds...

http://www.mash.marketing/ipa
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bigmack
Interesting read - I've been in agreement on the 3.6%ABV 'IPA' for a while. The nature of these arguments is that a term is coined, perhaps long ago, and then struggles to cope with evolution and progression of what that style becomes over years.

The entertainment of the matter is that I'm not sure Joe public cares? I have a hard time explaining to friends that there is a difference between lager and ale let alone mountain IPA Vs West coast IPA...
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Clibit
bigmack wrote:
Interesting read - I've been in agreement on the 3.6%ABV 'IPA' for a while. The nature of these arguments is that a term is coined, perhaps long ago, and then struggles to cope with evolution and progression of what that style becomes over years.

The entertainment of the matter is that I'm not sure Joe public cares? I have a hard time explaining to friends that there is a difference between lager and ale let alone mountain IPA Vs West coast IPA...


The Mountain / No Coast IPA thing looks like a load of bollocks! Or he explains it badly....
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GHW
He forgot tropical
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Clibit
GHW wrote:
He forgot tropical


He's clueless. Bet he's never even heard of WLP644.
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EspeciallyBitter
Don't forget the Americans also invented 3.6% IPA when they had the genius idea for ‘session IPA’.

I'm sure somewhere there's a craft brewery in Maine or Colorado earnestly inventing Monday IPA, Tuesday IPA, Wednesday IPA... It's all just marketing, like early 20th c. Britain with oatmeal stouts that had <1% oats and bottled dark mild becoming brown ale. I think it's a way to make American brewers and consumers feel like they're constantly reinventing beer to keep the buzz going after craft brewing transitioned from young upstart to a middle-aged sector of the beverages market.

I'm beginning to wonder if brewing in the US if things will come full circle and beer competitions in twenty years time will simply have pale and brown as the categories. I bet Peter Bouckaert would be happy with that and I think I probably would too.
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Clibit
I just think this is what you get when you put hipsters into a commercial environment. Or something. 
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EspeciallyBitter
/shakes fist at thirty-somethings
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bigmack
/shakes fist at thirty-somethings


Hey! Not fair! 🙂
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GHW
Clibit wrote:
I just think this is what you get when you put hipsters into a commercial environment. Or something. 


You're obsessed with hipsters.
envy of their man buns, I suspect.
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EspeciallyBitter
/shakes fist at thirty-somethings
bigmack wrote:

Hey! Not fair! 🙂

Hank on Soccer. - Imgur
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Clibit
GHW wrote:


You're obsessed with hipsters.
envy of their man buns, I suspect.


I might be losing my marbles but I'm not losing my hair and it's not been cut since before lockdown. 😂
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Hops_and_Dreams
bigmack wrote:


Hey! Not fair! 🙂

They're just jealous of us young whipper snappers, mack.
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GHW
Clibit wrote:


I might be losing my marbles but I'm not losing my hair and it's not been cut since before lockdown. 😂


I feel a man bun coming on.

which sounds ruder than it is
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Pinto


I might be losing my marbles but I'm not losing my hair and it's not been cut since before lockdown. 😂


😂😂


[cousin-it] 
Beer is like porn - you can buy it easily enough, but its so much more fun to make it [wink]
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